Should A Aspiring Influencer Pal Cease Using Me for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, Marielle, labels herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates video blogs about city life, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her make content.

I appreciate that Marielle has helped me with my career in design, but I resist our connection to become merely a tally of favours. I don’t feel she’s fake or dishonest, but sometimes I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me laughing with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being filmed, edited, or shared for an audience. I’m not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on social platforms who execute that style of casual, DIY content creation.

Content creation is my interpretation of engaging with life: observing the nuances, posting them with an audience that appreciates the craft behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my way of offering access, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to these events even if she refused to assist me, but I desire her to see what the work we create together can achieve: an opening. I understand not everyone likes being on camera, but often spontaneity is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but companions help each other in minor capacities. I thought recording a clip here or there would be fun for her. Innovation thrives in collaboration, and having Beth around makes projects lively and enjoyable. I never force her to participate in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish our friendship profoundly and don’t want making videos to come between us. I am ready to compromise: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is content. She must to honor her friend's privacy.
Ankit, 26

Marielle might love making content and displaying her life online, but it isn't for everybody. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your relationship. Create some authentic memories, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each setting defined limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Alyssa Herrera
Alyssa Herrera

Award-winning journalist specializing in digital innovation and societal impacts, with over a decade of experience covering European tech scenes.